Product design leader

I designed the menu system for Cyan’s Riven, which is a remake and expansion of the 1997 masterpiece. Cyan is best known for the world-renown game, Myst. Riven is the sequel.

This work included designing across a variety of platforms (including VR) and across a variety of input devices (keyboard/mouse, gamepads, VR controllers, and more).

I led the UX design team within Logitech G, a business group which creates specialty hardware for gamers, streamers, and content creators. I worked on keyboards, mice, microphones, headphones, and more.

In addition to my management responsibilities, I took on a few projects of my own:

  1. I designed the experience of an audio hardware product. It was the second generation and the first generation launch went poorly — it had some significant usability and quality issues, so my role was to keep what went well with the first gen, and greatly improve the UX to ensure the second gen launch went better than the first.
  2. I also spearheaded a research initiative across Logitech G’s headset product line. The problem was that each new headset had different UX — different buttons and button order, sometimes switches instead of buttons, sometimes buttons were on the left earcup, and sometimes on the right. Our goals were to create a set of guidelines which would ensure that each G headset would feel familiar to existing users (but retain necessary differences between products so they continued to serve their target markets) and to shortcut design and engineering time. The project was a success! We conducted usability research using 10+ existing products, then distilled our findings into guidelines. The guidelines were easy to follow and would allow a designer (or even PM) to start with a given set of features, and have a plan for the number of interactive elements, the order/placement of those, labeling/iconography, and whether each should be a button, switch, wheel, LED, etc.

Unfortunately, I can’t share details of this work due to an NDA.

I led Product/UX design at Wahoo Fitness on the following products and services, which comprised 99% of the company’s revenue.

ELEMNT RIVAL records runs, rides, swims and many other workout types. It also keeps track of a variety of 24/7 metrics like steps, sleep, and calories.

Paired with ELEMNT bike computers, it offers a world-class triathlon experience.


These computers display and record second-by-second workout data, connect to dozens of sensors like heart rate monitors, provide turn-by-turn directions, and much more. A few case studies:


ELEMNT COMPANION APP AND WAHOO FITNESS APP

The vast majority of the design in these four apps, live today, is either my work or supervised by me, including these icons. In 2019, we released a redesign of all four apps, featuring a design system I built.

The ELEMNT Companion App (iOS and Android) onboards the bike computer and watch, allows for very quick and easy configuation of the devices, and analyzes workout data.

The Wahoo Fitness app (iOS and Android) onboards and configures Wahoo’s bike, trainers, and sensors, records workouts, and analyzes workouts.


KICKR BIKE perfectly mimics a user’s outside bike with five points of physical adjustment, programmable buttons, and customizable virtual gearing.

I personally designed its industry-leading customization and onboarding experience, from unboxing to first ride.

It was a challenging project because the onboarding was necessarily quite long, due to shipping limitations and extensive customization to the user (a major selling point).


I created 3d animated and still renders for QSGs, digital onboarding flows, settings flows, and some just for fun.


Wahoo acquired SPEEDPLAY in 2019, then revamped and simplified the product line. In 2022, Wahoo launched a power meter pedal as an accessory to the bike computers and watch.

I personally designed the companion app experiences, LED status behavior, integration with ELEMNT bike computers and watch, and redesigned the assembly instructions.

I consulted on product strategy and product design at Rad Power Bikes, an ebike company. The problem was that the company’s current bikes had inconsistent and confusing UX, and the company wanted to explore the next generation experience.

Some questions I looked into:

  • What if the ebikes were internet-connected? And/or what could a companion app do?
  • What if the handlebars had a full-color, pixel-based display? What kind of information is important to users while riding? How could we use the display to express the brand?
  • What if the bikes had a security system?

I researched competitors, analyzed current offerings, conducted user interviews, created a three-year product roadmap, and designed and prototyped a product concept to pitch to executive leadership.

Unfortunately, I can’t share details of this work due to an NDA.

Before working at Wahoo, I was the sole designer at a fintech startup called Pinch, which was eventually acquired by neobank Chime.

I was responsible for everything from brand and print design to mobile and web app design.

Thanks for reading.

Get in touch: laurenpangborn@gmail.com